Logos representing India

Currency Symbol for Indian Rupee

The Indian rupee sign is the currency sign for the Indian rupee, the official currency of India. Designed by D. Udaya Kumar, it was presented to the public by the Government of India on 15 July 2010

Design Philosophy

The design philosophy of the symbol is derived from the Devanagari script, a traditional script deeply rooted in our Indian culture. The symbol also seamlessly integrates the Latin script which is widely used around the world. This amalgamation traverses boundaries across cultures giving it a universal identity, at the same time symbolizing our cultural values and ethos at a global platform.

Simplicity of the visual form and imagery creates a deep impact on the minds of the people. And makes it easy to recognize, recall and represent by all age groups, societies, religions and cultures.

The two horizontal lines with an equal negative white space (imaginary space) between them create a foreground and background effect of three strips (tricolor). The strips subtly represent the tricolor of our Indian national flag flying at the top.  

The symbol is designed in harmony with the other existing currency symbols of the world. It forms a part of the family and at the same
retaining its individuality. 

Balance

The left inclination of the letter ‘Ra’ is visually balanced using the two horizontal strokes inclined on the opposite direction. Both the visual forces are balanced to make the symbol stable and firm. The symbol stands on a single stroke without any imbalance.

Numerals

The symbol naturally blends with the Arabic and Devanagari numerals.

Aadhaar

Aadhaar Designer: Mr. Atul S. Pande (Pune, India) The brand name for Unique Identification Number (UID) is Adhaar. UID launched an all India competition in 2010. The selected logo depicts a glorious sun image in red and yellow colours, with the sun’s nucleus depicted as a fingerprint in red. It symbolically depicts a dawn of new identity of every individual, endowed with a unique number for each individual. 

Indian Handloom







BIS Hallmark

Trade Fair Authority of India

(now called ITPO – India Trade Promotion Organisation), Designer: Benoy Sarkar, NID : The logo was designed in 1974, when government of India initiated in the area of external trade. The logo has an interesting depiction of letters T and F. 

Steel Authority of India Limited (SAIL)

Designer: R.K. Joshi, Ulka Advertising : The logo for the largest integrated Steel and Iron producer, SAIL was designed in 1973. SAIL has laid a sound infrastructure for the industrial development of the country with its integrated steel plants. The symbol using the triangular form with an upward direction indicates growth and development of steel industry. The solid rhombus used enclosed within the triangle seems to agree with the fact that SAIL stands to infuse high level technical and managerial expertise.

Operation Flood Symbol for National Dairy Development Board (NDDB), Designer: Vikas Satwalekar, NID : Designed by Vikas Satwalekar in 1970-71, the drop logo symbolizes the Operation Flood movement started by Verghese Kurien for National Dairy Development Board (NDDB). The White Revolution changed the face of dairy functioning in India, giving livelihood to thousands of milkmen in Anand. The timeless simplicity of the drop signifies the value of milk, its sustenance by and for people of India, making India the largest producer of milk in the world.

Swachh Bharat Mission Logo

Logo is designed by Shri Anant Khasbardar of Kolhapur, Maharashtra.The campaign was officially launched on 2 October 2014 at Rajghat, New Delhi, by Prime Minister Narendra Modi.The Logo with spectacles of Mahatma Gandhi with Swachh Bharat written on the two glasses with the bridge of the spectacles in National Tricolour signifies the entire nation uniting to achieve the vision of Mahatma for a Clean India. The Tagline Ek Kadam Swachhata Ki Aur exhorts all citizens to contribute in their own way towards the goal of Swachh Bharat.

Beti Bachao Beti Padhao Logo

Designed by Sh A J Raghuvendra, a 22 yr old student from Hyderabad.

Beti Bachao, Beti Padhao, (Save girl child, educate girl child) is a Government of India scheme that aims to generate awareness and improve the efficiency of welfare services meant for women.

Accessible India Campaign

Accessible India Campaign or Sugamya Bharat Abhiyan is a program which is set to be launched to serve the differently-able community of the country. The program comes with an index to measure the design of disabled-friendly buildings and human resource policies.The flagship program launched by the Prime Minister on 3 December 2015, the International Day of Persons with Disabilities

The Election Commission of India is an autonomous constitutional authority responsible for administering election processes in India.The body administers elections to the Lok Sabha, Rajya Sabha, state legislatures, and the offices of the President and Vice President in the country.The Election Commission operates under the authority of Constitution, and subsequently enacted Representation of the People Act.

International Day of Yoga

अंतर्राष्ट्रीय योग दिवस: or commonly and unofficially referred to as Yoga Day, is celebrated annually on June 21 since its inception in 2015. An international day for yoga was declared by the United Nations General Assembly (UNGA) on December 11, 2014 unanimously. Yoga is a physical, mental, and/ or spiritual practice attributed mostly to India. The Indian Prime Minister Narendra Modi in his UN Address suggested the date of June 21, as it is the longest day of the year in the Northern Hemisphere and shares special significance in many parts of the world.

Make in India 
Make in India is an initiative launched by the Government of India to encourage multi-national, as well as national companies to manufacture their products in India. It was launched by Prime Minister Narendra Modi on 25 September 2014.it is less well known that a key creative force behind the 'Make in India' campaign, who is also the designer of the famous 'moving lion' logo, is an excellent ambassador of the India story, too. A Kerala-born man V. Sunil